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March 18, 1998,
Seminar
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Invited by Royal Air Maroc
"Men and Organizations: Changes brought on by the information revolution"
with Joël de Rosnay,
Strategy Manager at the Cité des Sciences, Paris (France).
This seminar followed by a conference open to the public at large, attracted a great deal
of attention and had a far-reaching impact. This seminar made it possible to depict the
relationship between technological progress, progress in management and progress in the
enterprise.
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April 15, 1998, Seminar
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Invited by BCM
"Science and Management: seven
key ideas for managing tomorrow's enterprise" with Jean Staune, General Secretary of the Université
Interdisciplinaire de Paris (Multidisciplinary University of Paris).
This seminar, unanimously acclaimed, made it possible to put into perspective the present
status of knowledge and scientific research, as well as of the influence they exert on the
approach to organization and management.
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May 13, 1998, Workshop
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Invited by the Brasseries du Maroc
"Organizations in the Upheaval,
or How to avoid new Titanics"
with Michel Berry, Head Engineer of
Mines, Research Director of the CNRS, and Director of the Paris
School of Management.
Through analysis of case studies on leading world companies (taking inspiration from the
legend of the Titanic), this workshop emphasized the "vigilance" required in
doing business and the need to cope with the dogmas and needs of the moment. This workshop
had much to gain from the rich experience of the Brasseries du Maroc.
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June 17 1998, Workshop
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Invited by BP. Casa
"New Stakes for Distribution in
Marketing Strategies" with Charles
Waldman, Director of Avanced programs for Managers, Associate Professor of Marketing (INSEAD).
This workshop constituted an opportunity to formulate a general picture of how concepts,
techniques and practices are evolving in the fields of marketing, distribution and
service. Presentation of the experience gained by CPC Maghreb in Morocco allowed
focusing in a new light on the real situation as it exists in an emerging
market.
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September 30, 1998, Seminar
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Invited by the Ciments du Maroc
"The Manager and Personal Impact
on the Company" with Daniel
Grosjean, Professor at the Centre d'Etudes et de Recherches des Chefs d'Entreprises
(CRC, Paris).
This seminar provided an opportunity to work together on the interaction between Manager
personality and factors of corporate success.
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October 30, 1998, Workshop
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Invited by CNCA
"A look at the Experience of
Change at CNCA" with Managing
Director, Saïd Ibrahimi, General Manager
This workshop was devoted to a reflection on the fundamental question of the pace and
extent of change in complex situations and the need to make it visible to the eyes of
internal and external customers in view of strengthening the dynamic
impetus.
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November 26, 1998, Seminar
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Invited by OFPPT
"Managing in an uncertain
climate" with Dominique Louis,
President and Managing Director of Assystem Group
accompanied by Jean Staune General Secretary of UIP.
Permanent encouragement of creativity, enhancement of experience and real life expertise,
coping with risk instead of pushing it aside. All these aspects constituted the main topic
of discussion of this seminar. It constituted a real life application to management
principles of new scientific concepts.
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January 8, 1999, Workshop
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"Real-life experience relative to
the initial placement of Maghrebail on the Casablanca Stock Market" by Mohamed
Tehraoui, Administrator and Managing Director of Assalaf Chaâbi. During this workshop the issue debated did not
concern the factual or technical aspect as much as he question of the changing role of the
manager in Morocco. In other words, the changes taking place in parallel with the
transformation of the economy and in the world of the enterprise. At the heart of this
issue what emerges is a genuinely new awareness and process of expression. The effect
produced by the recent opening of a stock market is symbolic of a deep evolution in
economic and managerial culture. But in what direction is the wherewithal of the manager
turning to respect with the capital involved?
Indeed, not an easy question to develop.
Especially when the manager is at the heart of corporate history and when, being in a
state of quasi "merger" with the shareholder, he finds himself part and parcel
of the capital over which he no longer exerts even a symbolic control.
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January 27 and 28,1999 - Seminar (optional)
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"Perception
and Management: understanding the perception of consumers and employees to better meet
their expectations", a
seminar retreat organized by Jean Staune (UIP) at the Château des
Mesnuls in Paris.
To understand
the reasons behind the crisis of perception now so prevalent in western societies and the
manner in which it influences either directly or indirectly the motivations of wage
earners and consumer behavior, this was the objective of the seminar. Through innovating
experiments in industries, distribution and services, the participants were able to take a
close look at the original solutions, the managers of these companies undertook to solve
organisation. communication and marketing issues.
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February 12, 1999 - Seminar
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"New
Competitive Strategies" with John Stopford, London
Business School, international consultant to major groups and governmental
organizations, author of authoritative books such as "Rival States, Rival
Firms'" et "Rejuvenating the nature business".
This seminar provided an opportunity to evaluate the present
trends in strategic management, enterprise in the context of internationalization and
change in the economy and in the corporate world (huge mergers, competitiveness through
innovation, strategic alliances, etc). |
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March 10 and 11, 1999 - Seminar
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"Science
& Management" seminar
retreat organized by Jean Staune (UIP) at the Ch‚teau des Mesnuls -
Paris.
The objective of this seminar
was to help leaders better understand the key factors leading to the success of a company
or of a manager in the 21st century. Gaining an overall view of the changes, which are
turning present day societies upside down. |
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April 20, 1999 - Workshop
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(Invited by Ciments
du Maroc - Agadir)
"Putting into perspective" the CRD's contribution and the realities the Moroccan
manager has to face, and the "prospects of the program for 1999/2000".
During this workshop two
issues were proposed as topics of reflection for the group, i.e.:
- What are the essential questions our companies presently have to face?
- As managers, what is our understanding of them and how do we expect to provide adquate
answers?
Debate on Ciments du Maroc experience and strategy and visit of subsidary, a model in
environmental protection
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International multi-disciplinary Forum : "Fès'99" "Science, Tradition and
Management".
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(28 - 30 May 1999)
This Forum, designed in
Collaboration with the Miltidisciplinary univertsity of Paris, has been constitute an
occasion for high-ranking company's managers to meet together and discuss with
internationally known scientists, researches and managers the major changes of this
century and the new ones now looming at the onset of the nest.
The objective has been to link these new visions of the world, of society in general, of
corporate life and of the economy to the major trends and cultural environment of an
emerging country such as Morocco.
"Fès'99" was hold at the same time as the International Sacred Music Festival
of Fez.A unique occasion tomerge pratical reflection with spiritually uplifting music.
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October 27, 1999
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Seminar
"Economic Intelligence or the other way of achieving a sustainable strategic
cutting
edge" by Emmanuel Patteyron (consultant-Paris)
The economies and enterprises of emerging countries are even more greatly concerned by the
rapid upheavals now taking place on the world scene. The new stakes dealing with
information are not limited to just observing with astonishment the huge stock market
transactions taking place, as they call for even higher degrees of performance with regard
to proximity parameters and decision-making processes.
November 24, 1999
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Workshop
Experience of the reengeniering and achieving
renewed dynamism at SOMACA (automotive sector) with its President, Mohamed Ali Ghannam
Seminar
"Supply Chain, or how to rethink
organization and business in a transversal and global approach" with Philippe Pierre
Dornier, Professor at ESSEC, Scientific Director of Institute des Hautes Etudes
Logistiques
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January 28 to 30 2000
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Workshop
Transformation of the Moroccan economic landscape: concentration and redistribution of the
playing cards (debate with managers of major moroccan groups)
Seminar
An outlook and perspective on major merger
movements now taking place throughout the world (contributions by economic experts and/or
major international economic players)
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March 4 ,2000
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Meeting with Hamid Triki(historien):"coming to grips with
our past, or moving back to our original sources" an
imaginative expedition through out "la route du
califat", Cordoue,Grenade
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March 25, 2000
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Workshop: Auto-evaluation ot the CRD's experience
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